National Record Store Day (in Milwaukee)

Where would music aficionados be without the beloved hub of all things music– the independent record store? On Saturday, April 19th, Milwaukee, in conjunction with hundreds of independently owned record stores across the country, will be celebrating their existence, patronage and the reason why they’re there in the first place: the music.

Nick Hornby, author of the infamous book about the business, High Fidelity, says, “Yes, yes, I know. It’s easier to download music, and probably cheaper. But what’s playing on your favourite download store when you walk into it? Nothing, that’s what. Who are you going to meet in there? Nobody. Where are the notice boards offering flatshares and vacant slots in bands destined for superstardom? Who’s going to tell you to stop listening to that and start listening to this? Go ahead and save yourself a couple of quid. The saving will cost you a career, a set of cool friends, musical taste and, eventually, your soul. Record stores can’t save your life. But they can give you a better one.”

Your local records stores are waiting. Join both Atomic Records (1813 E. Locust St.) and The Exclusive Co., (1669 N. Farwell Ave.) this Saturday, with live, in-store performances from your favorite Milwaukee artists. Click the images below to see the full-sized fliers:

Both stores, in addition to live music, will be featuring giveaways and offering sale items. Visit
, and for more information.

– Erin Wolf

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